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Guerrilla Advertising - Make a big splash with a small budget

Guerrilla Advertising - Make a big splash with a small budget

8/8/2016

GUERRILLA ADVERTISING

Make a big advertising splash with a small advertising budget

If you are looking to introduce your company or promote your products or services but don’t have much money to spend, consider guerrilla advertising.

Originally embraced by low-budget, seat-of-your-pants startups, it is now increasingly being adopted by deep-pocketed multinationals as a strategy that focuses on unconventional marketing tactics that yield maximum results at minimal or even no expense!

Instead of elaborate and expensive productions, most guerrilla advertising relies on high energy and unfettered imaginations. At its most effective, you’ll take your prospects or customers by surprise, make an indelible impression… and create copious amounts of “buzz” via word of mouth or social media.

Perhaps the most memorable recent example of the tactic is the ALS Ice Bucket Challenge. Widely publicized at no charge online, this funding campaign became a viral social media sensation in 2014—raising more than $220 million toward finding a cure for amyotrophic lateral sclerosis.

But going viral on social media is just one way to utilize guerrilla advertising. If you search the term online, you’ll bring up surprising uses of grocery carts, manhole covers, shopping bags, park benches and utility poles… just to name a few! And, given the low-cost focus of the tactic, you’ll discover that a large percentage of successful examples employ signs, graphics and displays.

For guerrilla advertising or more conventional marketing solutions, count on Image360 Round Rock.

Your local resource for graphics that enhance, displays that inform and signage that works both day and night, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.

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Gordon and Makiko have leaped through bounds to ensure our installations are done to the highest quality and in a timely manner. With us being a large format printer that serves luxury brands, it is imperative to work with installation companies such as Image 360 who go above and beyond to get a job done. They have always been flexible with our everchanging needs and willing to put in the work for any project we send their way. We would highly recommend using Image 360's installation services for any project you have in mind.

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I give Image360 the highest possible recommendation due to their terrific customer service and their lightning-fast response. I found them through a Facebook page, and went to them for a very small vinyl sticker project. I was concerned I would not get their attention because my job was probably way smaller than their usual jobs, but boy was I wrong. They treated me as if I was one of their best customers, even though it was my first time working with them. Both telephone and email communication was clear and prompt. They executed my small project in one day and the results were exactly as expected. It’s refreshing to encounter a local business that puts customer service first. Go see them!

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I appreciate our long standing working relationship with Image360. Gordon and Makiko are always friendly and helpful and provide amazing turnaround on the items we request to keep our business at Round Rock Toyota looking 100%. Always great to be able to do business locally!

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When Habitat needed to replace one of its construction trailers due to theft, Gordon Stehr with Image360 - Round Rock stepped in to donate the print and install of a new wrap AND secured in-kind donations of the vinyl from Avery Dennison and GSG - Graphic Solutions Group. Thank you Gordon!!

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