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How Often Do You Need To Replace Your Business Signs?

6/19/2019

Image360

The longevity of the signs at your store, restaurant or other commercial establishment is dependent upon three factors: materials, environment and relevancy.

The International Sign Association suggests that the average outdoor sign will last approximately seven years, depending on the materials you select. Signage in aluminum, bronze or other metals might last almost indefinitely with proper care, while others with painted surfaces won’t be as durable. Another example: Vehicle wraps are currently produced in vinyl so rugged that it’s likely to work for up to 10 years, which is longer than most people keep their cars, trucks, delivery vans or trailers. Luckily, vehicle wraps are also readily removable in addition to their ability to go the extra mile!

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Environmental factors also greatly affect the longevity of your signage. And while the “usual suspects” like wind, rain, extreme heat and freezing temperatures are major concerns, the primary one is the sun’s ultraviolet (UV) light. UV rays can fade colors and degrade plastics over time—including not only those in acrylics, nylon and vinyl, but also those in commonly applied latex-based paints and coatings. In contrast, interior business signs that are shielded from sunlight and its UV rays may last almost indefinitely.

Perhaps the single most important factor when considering the replacement of your signage is relevancy. While many signs will last 5 or 10 years or even longer, it may not be wise to hold on to one for too long. Why? Signage is an investment in marketing—one that should change as your business evolves so that it accurately represents your current branding and style.

ADA SIgnage

Frequent changes to Americans with Disabilities Act (ADA) requirements are another argument for regular reviews, if not replacement, of your signage. Often identified as signage with braille and raised characters, ADA signs identify permanent rooms, exits, functional spaces and accessible features of a facility.

Related Pages:

Blog: Updating Your Signs: Repair, Retrofit or Replace?

Rely on Image360 Round Rock for all your visual communications, including exterior and interior signage

Your local resource for graphics that enhance, signage that works and displays that inform, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.

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Gordon and Makiko have leaped through bounds to ensure our installations are done to the highest quality and in a timely manner. With us being a large format printer that serves luxury brands, it is imperative to work with installation companies such as Image 360 who go above and beyond to get a job done. They have always been flexible with our everchanging needs and willing to put in the work for any project we send their way. We would highly recommend using Image 360's installation services for any project you have in mind.

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I give Image360 the highest possible recommendation due to their terrific customer service and their lightning-fast response. I found them through a Facebook page, and went to them for a very small vinyl sticker project. I was concerned I would not get their attention because my job was probably way smaller than their usual jobs, but boy was I wrong. They treated me as if I was one of their best customers, even though it was my first time working with them. Both telephone and email communication was clear and prompt. They executed my small project in one day and the results were exactly as expected. It’s refreshing to encounter a local business that puts customer service first. Go see them!

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I appreciate our long standing working relationship with Image360. Gordon and Makiko are always friendly and helpful and provide amazing turnaround on the items we request to keep our business at Round Rock Toyota looking 100%. Always great to be able to do business locally!

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When Habitat needed to replace one of its construction trailers due to theft, Gordon Stehr with Image360 - Round Rock stepped in to donate the print and install of a new wrap AND secured in-kind donations of the vinyl from Avery Dennison and GSG - Graphic Solutions Group. Thank you Gordon!!

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